Foamers’ Folly Brewing Announces New “Ripple Effect” Beer Line in Partnership with Ocean Wise

Foamers’ Folly Brewery is proud to announce the launch of a permanent new line of beers, “Ripple Effect,” in partnership with the Ocean Wise conservation program. The new release includes four distinct beers: Foamers’ Lager, Pale Ale, Orange Hazy IPA, and Lime Light Lager. With social responsibility at the forefront of their values, Foamers’ Folly will donate 10% of proceeds from the “Ripple Effect” series to Ocean Wise to help protect and preserve our ocean, rivers, and lakes for future generations.

The “Ripple Effect” lineup aims to make waves not only with its unique and crafty offerings but also by inspiring positive environmental change. As part of their commitment to both quality beer and ocean conservation, Foamers’ Folly is aligning its brand with a cause that resonates deeply with the growing demand for sustainable practices in the brewing industry.

Rob Davis, Owner of Foamers’ Folly Brewery, shares his thoughts on the partnership: “At Foamers’ Folly, we believe that sustainability is not just a trend, but a responsibility. The health of our oceans is integral to the future of our planet—and the future of the brewing industry. Water is our primary ingredient, and clean, healthy ecosystems are vital to producing high-quality beer. By partnering with Ocean Wise, we can contribute to preserving the waters that nourish not only our beer but the broader natural world we all depend on. The Ripple Effect series is our way of combining craft beer with a deeper purpose—every sip can help create a positive impact.”

Alex Izard, Senior Specialist, Corporate Partnerships with Ocean Wise, says: “Ocean Wise is thrilled to join forces with Foamers’ Folly on the Ripple Effect collection. The name couldn’t be more fitting—we believe that every action, no matter how small, can contribute as a collective to making big waves in protecting and restoring our ocean for generations to come. Proceeds from this collection directly support our efforts to combat plastic pollution from source to shore, safeguard whales from human-caused threats, and scale vital kelp restoration projects.”

Each of the beers in the “Ripple Effect” collection is crafted to appeal to a wide range of tastes, from the crisp, refreshing Foamers’ Lager to the vibrant citrus notes of the Orange Hazy IPA and the bright, zesty Lime Light Lager. The Pale Ale offers a balanced, malty option, providing variety for every beer lover.

The decision to create a permanent product line with a focus on the environment stems from the brewery’s dedication to long-term sustainability efforts in the community. By aligning with Ocean Wise, Foamers’ Folly is making a lasting commitment to ocean health while encouraging its customers to take part in positive environmental action every time they enjoy a “Ripple Effect” beer.

To celebrate the “Ripple Effect” launch, Foamers’ has partnered up with the UBC Surf Club to organize a shoreline cleanup on Hadden Beach on April 19th. “We look forward to engaging with the community in a tangible way” Rob Davis says.

About Foamers’ Folly Brewery: Foamers’ Folly Brewery is a family-owned craft brewery located in Pitt Meadows. Since its 2015 inception, the brewery has been committed to producing high-quality beers with a focus on social responsibility and community. Known for their innovative and diverse approach to brewing, Foamers’ Folly has become a beloved staple in the local craft beer scene.

About Ocean Wise: Ocean Wise is a global conservation organization on a mission to build communities that take meaningful action to protect and restore our ocean. Through research, education, innovation, and collaboration, we are turning the tide on three major ocean challenges: plastic pollution, overfishing and climate change. By creating communities of concern that include industries, governments, and everyday citizens, we create a future where our ocean and the people who depend on it can thrive. Ocean Wise is headquartered in Vancouver, British Columbia with work reaching over two dozen countries around the globe.

For more information on the “Ripple Effect” beer line, visit https://foamersfolly.ca/the-beer/ripple-effect/